Musings on education
Something new each week starting soon
Ingenious. No that's too positive. Devious. And I say that with utmost respect. You cannot find this subject on a straight Google search. Maybe they pay to kill the subject? The subject is "Kool Killers on Wicked Wheels".
Have you seen cars with "The Reds" on them. The above shot is from a van delivering cigarettes to a store in a mall. Pretty uncool and no one really cares.
But the other vehicles are Porsches and high-end SUVs. Driven by models.
Keep an eye out for them. They drive to clubs with their windows down so everyone can see their coolness. At clubs, they hang out looking ever-so sexy smoking their brand in outdoor areas overlooking the Bosphorus. And they offer cigarettes to young people.
Philip Morris, the cigarette manufacturer has its head office up the street, so I often get to see these cool people pass by in their cool cars. The company has security most often reserved for consulates and embassies.
Perhaps it is fitting for what some call "merchants of death".
Cigarettes are not my point though. Media literacy is my point.
Media are not limited to newspapers, TV and films. Media include everything we see and interact with.
And cool cars with cool creatures smoking uncool cigarettes is a medium that gets young people to smoke.
Let's not let the smoke get in our eyes so we can see we are being duped.